Maggi 2 Minute Noodles

Client: Maggi
Product: 2 Minute Noodles
SMP: Added Fibre
Target Market: Parents
Media: DPS x 3 (You Magazine)
Copywriter: Carl Cardinelli

My first campaign of my graduate year at college!

This campaign done for Maggi’s new 2 minute noodle range with added fibre, focused on the unbelievability of a junk food product actually being healthy (To an extent) This was then transformed into a line of copy, “Give your kids something easier to digest” which then took shape as the ads above. The ads focus on kids nursery rhymes and fairytales which are usually illustrated in books etc, this was our twist, bringing these tales to life by showing them realistically, which would never be able to happen hence making it “hard to digest” giving the parent a fun laugh and hopefully keeping the brand in their minds the next time they are off to the supermaket.

View the rest of the campaign below.

This entry was posted on Saturday, February 19th, 2011 at 12:00 pm. It is filed under Art Direction, College Work, Work and tagged with 2 minute noodles, AAA, AAA school of advertising, art direction, cow jumps over the moon, gareth wheeler, Maggi, miss muffet, nursery ryhmes, old lady and the shoe, portfolio. You can follow any responses to this entry through the RSS 2.0 feed.